Daley Fitness branding

THE WORLDS GREATEST ALL ROUND ATHLETE LAUNCHES HIS FIRST GYM, ‘DALEYFITNESS’ IN PUTNEY APRIL 2015

We were approached by  Daley Thompson to design his new gym Daley Fitness brand

Daley Thompson claims more decathlon honors more  than anybody before or after him.
Daley was the first person ever to hold the World, Olympic, Commonwealth and
European titles at the same time, as well as the World Record.

Daleyfitness is aimed at people of all abilities, whether you want to run a 10K, keep up with your kids or enter a national championship; we have the personnel and the experience to help you achieve your goals.

Daley believes that he and his team will bring something a little different to the fitness industry. With over 90 years of training between them and having seen what is out there, their experience will hopefully drive DaleyFitness to be the name that is synonymous with fitness and fun.

One area that differentiates DaleyFitness from their competitors can be found in the Old School Gym room that the team has built into the gym. Wall bars, leather medicine balls, climbing ropes and a good old-fashioned horse vault box. Daley says “There is some great modern science within the industry but I don’t think you can beat getting your fitness the old fashion way…You earn it”

‘A gym is not just about the equipment and the classes, the most important part of our gym is the team behind it. From Wesley the maintenance genius all the way down to Daley, we are all a team”

DaleyFitness believes that a variety of training helps to sustain a fit, healthy body and lifestyle. This is why we use a lot of old techniques mixed with new training concepts. DaleyFitness will be introducing you to classes such as:

Daley Thompson is an internationally renowned athlete. Daley and his team are committed to getting the best results for individuals who join DaleyFitness. Daley and his team want their clients to know that getting fit can be fun! Getting and being fit will be the best part of your day.

 

Design / brand options and concepts

 

DaleyFitness

 

Colour options

 

DFlogo2015

Final brand / design

DFlogo2015FIN dfclothing

DFBANNER dfa

 

 

Temporary shop frontage design

 

dfshopfront

Reception desk concept

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